Often times internet marketers go to all the trouble of having great sales copy, a great process like email sign-ups, and so on. But what’s the one thing they forget? Their website speed.
No matter how good your website is, if it loads slowly you are costing yourself sales. People are generally just too impatient to wait forever for a website to load.
The load time is one of the main things that impacts the site’s overall usability, and studies have shown that if a site takes more than 4 seconds to load, the visitor will leave.
You don’t have long to capture people’s attention. In fact, if you don’t succeed pretty much immediately, it’s not going to happen.
Load time also helps with SEO. Many people don’t realize that performance is one of the variables the search engines use in their algorithm to rank sites. It might not make a huge difference, but it does impact your rankings some.
So now that you know the importance of having a fast loading site, how do you speed things up? Here are five tips that will help to speed up your website:
#1) Eliminate Every Image You Can
Images are one of the biggest reasons sites take a long time to load. Therefore, eliminate the ones you don’t need. If it doesn’t enhance the look and feel of the site, get rid of it.
#2) Shrink Your Images
Big images slow things down. So after you’ve done the first step, you need to make your remaining images smaller. (Irfanview is a free tool that works great at reducing image sizes.)
Do the same for other content.
Getting rid of all unnecessary content is key for speeding up your site. Many sites contain lots of filler content that could easily be gotten rid of. This could mean pictures, videos, and so on – not simply written content.
#3) Declutter The Code
Getting rid of unnecessary line breaks and other things in the code will help your site to load faster. Again, this might not make a huge difference, but every little bit counts.
#4) Get A Good Host
Your site can’t perform to its optimum if it has a bad hosting company. The majority of hosting firms are good enough for sites that don’t get a lot of visitors.
However, it’s when your traffic increases that you will notice a difference. When your site starts to slow down, try changing hosting plans or companies. You might find your speed issues disappear altogether.
I’ve used Bluehost for years, and never had a problem with it.
#5) Eliminate Unnecessary Widgets
Often when you put something on your site like AdSense or a Twitter feed, you will see a slowdown. Therefore, test the site with and without it, and see how much of a difference it makes. If it slows things down dramatically and it’s not increasing your profits, you will probably want to get rid of it.
The bottom line is, there are a number of steps you can take to increase your website speed. Implement these five tips and you will see results soon.