Every internet marketer should know by now just how important effective SEO techniques are to driving traffic to their websites, but not everyone is willing to tackle this task head on, especially if they know other marketing methods that are essential in keeping the site flowing with traffic.
Many marketing methods can stabilize your site traffic as long as you continuously work on them. But SEO is something that you need to work hard on for a while and then you can take a break or concentrate on other marketing methods while still attracting traffic from search engines.
This means it is a lot more important than you might think to learn search engine optimization, if you really want to increase your traffic exponentially.
If you feel intimidated with the more advanced SEO practices, you can try these tricks of the trade which are easily implemented even if you are a brand new marketer.
Keyword Tools Are Your Friend!
Selecting keyword counts is your first phase in on-page seo techniques, and this will require a bit of creativity and a lot of research if you want to come up with highly effective keywords.
Using keyword tools is one of the best SEO techniques for getting results, and we have lots of other articles here that discuss keyword research at length, so we’ll go over some other components of SEO in this article.
Header and Title Optimization
Once you have the keywords you want to work with, you can implement some SEO techniques such as header and title optimization. If your site has headers and subheaders, this is a great place to begin with your site’s SEO.
All you need to do is apply whatever keyword phrases you have chosen to your headers and titles. It’s not necessary to do this with all of your pages as that could lessen the appeal of your site. But if you optimize some of your pages, they should be better indexed.
Update Your Content
Don’t throw away those keywords just yet because more SEO tricks can be applied such as content updating. Using this technique involves placing some of your keywords in the body of your site’s articles.
Once again, you do not have to make a full revision, especially if your content looks readable for visitors. Just sprinkle some additional keyword phrases in without ruining the thought of the article. Be careful here not to overdo it – or ‘keyword stuff’ – your articles, as this is frowned upon by search engines.
From there, you can either add more content or share the content by uploading to article directories, giving you the opportunity for some link building to your website. Off page SEO techniques such as this will give you more inbound links to your site.