What Is Email Marketing?
Email marketing refers to the practice of sending email messages, usually in bulk, to a group of customers (or potential customers) for the purpose of making sales or requesting business, as well as to encourage repeat business from current or previous customers.
This practice is also used extensively to help boost customer loyalty and trust, and to help build customer awareness of new products or services.
One of the biggest hassles experienced by email marketers is coming up with quality content they can use for their email marketing campaign. Many people can’t think of anything to say, so they say nothing at all.
This is one of the worst things you can do, because your list will go “stale”. If they don’t hear from you in a long time, your subscribers will forget who you are and why they joined your list in the first place.
There are two very simple resources for finding quality content to send to your email marketing list, when creating it yourself isn’t an option. You can either outsource autoresponder sequences or individual emails, or you can use PLR content.
If you choose to outsource, you should try to find someone who has proven experience writing email messages. This isn’t as simple as it sounds, because most writers will not have experience in this particular area.
I suggest posting an ad here:
Mention that you’re looking to hire someone who has some knowledge about email marketing campaigns and is experienced with writing email messages and autoresponder sequences for that purpose. And be sure to get samples. Make sure their samples are compelling, interesting, and offer real content to readers.
Using PLR content is also a very good option, especially outside the internet marketing niche where people aren’t as likely to have already seen the content. There are many great resources for finding PLR content.
Ideally, you want to find autoresponder content, but regular PLR articles will work just fine too. Just be certain the articles are well-written, free of spelling errors and obvious grammar issues, and offer real value to readers.
Remember, everyone on your email marketing list will think you are the one who is writing the content, so you want it to convey your expertise in the niche you are marketing in, just like your website does.
Here are a few good resources for PLR content that I have used and recommend to others: