Will Your Customers Be Able To Find You?
Keyword Tools…
Finding optimal keywords and keyword phrases that are appropriate for your website theme is a major part of website optimization and attracting search engine (organic) traffic to your website, thus making it an integral part of your affiliate marketing success.
In order for visitors to reach your website, you need to provide them with specific and effective signs that will direct them to your site, and this is done by creating carefully chosen keywords.
If you don’t use keywords that are related to your theme – or keywords that receive a significant amount of searches – web surfers will not be able to find your website when they conduct searches. And without traffic, there will be no affiliate sales, or whatever other products or services you offer from your website.
Keyword research is a process of trying to find out what your potential customers/clients are searching for online – and what keywords or keyword phrases they’re using to find it. Your keywords serve as the foundation of your marketing strategy, and if they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.
Therefore, keyword research is the process you will need to go through for each page of your website, finding a main keyword for each page as well as a few related long tail keywords for use in your content.
Start your search by first brainstorming as many keywords and phrases as you can come up with that pertain to your site’s theme. Then, to help generate your final list, you can enlist the help of free website tools for free keyword search – a number of which you can find online.
Once you have entered your targeted keyword or phrase into the search box of the keyword search tool, you will be shown a list of related terms and the volume of searches that each one has received in a given time period (30 to 90 days).
Look for keywords that ideally have high search numbers, but with low competition so that you at least have a chance to compete with other similar websites.
Try A Free Keyword Search Tool:
Wordtracker Keyword Suggestion Tool
If you use the Google Adwords tool, click on the “Match Types” dropdown box and change the search from “Broad” to “Exact”, which will give you a closer number of the searches for your exact phrase. And under the “Columns” dropdown, you can include “Approximate CPC” to display the cost-per-click of each of your keywords.
Keyword Analysis
It’s also a good idea to analyze the competition for your keyword phrases – and one of the fee-based keyword tools such as Wordtracker, or my absolute favorite, Niche Finder, can speed this process up considerably.
Optionally, you can key each one of your keywords or phrases into the Google search box, and get the number of competition for that keyword. This will take some time and the results will not tell you everything you need to know, but it’s better than nothing – and it’s free.
You will need to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website, meaning those consumers who are most likely to make a purchase rather than just check your site out and move on. The more specific your keyword/phrase is, the greater the likelihood that the consumer who is ready to make a purchase will find you, and the less competition you will have.
Finding people who are ready to take action or make a purchase requires some ‘tinkering’ with your keywords until you find the most directly targeted key phrases which helps to attract the most motivated traffic to your website. If your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site decreases dramatically.
As you’re doing your keyword research and narrowing down your list to the best keywords for your site, some phrases that you end up with won’t make a lot of sense as far as writing your content, but you can still use those as tags on your blog posts, and other places where you would normally add tags (where they don’t necessarily have to make sense). For example: “insert into keywords values dog health problem” may have a large number of searches (go figure) but it would be difficult to fit it sensibly into an article.
